Dr. Roman Zenner is Industry Analyst & Content Writer for commercetools. He has more than a decade of experience in the field of e-commerce, publishes articles in professional journals, and has authored several books on webshop software. In addition, he operates the ShopTechBlog [shoptechblog.de] and the podcast ShopTechTalks [shoptechtalks.de]. He regularly lectures at conferences and moderates expert panels. He focuses on onlineshop technologies and the underlying processes, and innovative developments and strategies in this area.