About 60 professionals in UX, sales, marketing, IT, project management, front-end development, business and e-commerce gathered at The Grand in Berlin to learn how experts in CMS and DX are building some of the most demanding digital experiences.
A big thank you from Magnolia to its sponsors for making the event possible: Aperto, edicos, Neofonie, info.nl, Neusta, commercetools and SysEleven.
The opening presentation set the tone with a glimpse into the well-known classical music event, the Gstaad Menuhin Festival. Frank Schefter, Product Owner, Digital Media at Swisscom Event & Media Solutions, showed how content was managed effectively for the Gstaad Digital Festival with a seamless interplay of up-to-date live streams, recordings and background reports.
The audience also saw a great presentation from Mathijs Kraai, Product Owner, Voetbal International, who explained how the oldest football magazine in the Netherlands used Magnolia to rebuild its digital presence and engage readers.
Storytelling, emotional commerce and shoppable content are catchphrases on the way to winning the hearts, minds (and dollars) of customers. A panel of experts took the stage to discuss what they saw as meaningful ways to combine content and e-commerce and what technical options were available. Sinan Arslan from Neofonie moderated the discussion.
The panelists were:
Jan Hermann, Neofonie; Lucas Schnabel, Styla; Boris Kraft, Magnolia; André Menegazzi, commercetools; and Philip Schroth, shopware.
Tourism is one of the most challenging sectors for e-commerce, as the complexity is multiplied through diverse travel arrangements, hotel rooms and services offered, as well as marketplaces and platforms. Alexander Kempkens, Director, Online Technology & Operations, explained how DER Touristik meets these requirements, using Magnolia in a hybrid headless mode.
In smaller groups, attendees could discuss issues such as shortening time to market, gaining competitive advantage in retail, using employee portals to save costs, and the importance of having a good DAM alongside a powerful CMS.
The event closed with drinks, finger food and casual conversations to mark the end of a successful day. Magnolia thanks all speakers and participants who attended the first series of DX Days 2017 in Amsterdam, London and Berlin. We hope to see you again and welcome more new faces in 2018!