In his global role as product owner at American Express, Aaron Suppel leads a large team to deliver a unified web experience. He was formerly VP of digital strategy at Tahzoo, where he led a global team to help some of the world's biggest brands with digital transformation and strategy. This meant: Helping companies make the right choices on digital marketing technologies to ensure the best ROI within their specific verticals. Empowering people, process and product for organizations to make the most of the opportunity that digital marketing presents from a customer-centric perspective. This aligns with his creative expertise and knowledge of digital marketing, capabilities and platforms. Aaron has more recently spoken at a number of events including Figaro, SDL Innovate 2015 and CX Exchange 2015.